Atlantic City is not as pleasurable as it was before with online casinos on the rise these days, according to some. Adding to the declining demand for land entertainment in the city is the existence of land gambling venues in the states surrounding the city. This has caused revenues in Atlantic City’s gambling industry to plummet. Despite the growing concern of the deteriorating industry, Dennis Gomes believes that he has the capacity to deal with the predicament and insists that he has the blueprint to turn the situation around. Gomes considers customer service as the most important weapon to combat a downward trend in business. Since he has been involved with Resorts Atlantic City, he aims to have the largely customer-friendly gambling site in the Northeast despite the existence of an online casinos in the market and other sites in the city.

With this in mind, Gomes is hopeful that everything will be rehabilitated. This strategy will be started by having the casino go through some theme changes using the show, Boardwalk Empire in HBO, as the inspiration. Gomes hopes that the approach will be patterned in the era of the twenties. Furthermore, marketing strategies will be implemented to satisfy customers in ways that the online casinos simply can’t offer. Various promotions such as staying in a hotel will be greatly considered including complimentary drinks and discounts for dining experiences. A variety of entertainment and amusement activities will be integrated to attract more gambling enthusiasts including those who are already into online casino gambling.

Once the bait bites, the pampering won’t end. The red carpet treatment goes on with violinists and singers will serenade the customers among others. Speculators are hesitant that Gomes will be able to pull this off fully because of the proliferation of online casinos. Gomes insists it is worth all the trouble.

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